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Here It Is Billboard marking the location of the Jackrabbit trading post on Route 66 in Joseph City, Arizona. If you had been traveling Route 66 through Arizona during its heyday in the 50?s and through to the early 70?s you would have periodically seen a bright yellow billboard with a silhoutted black jack rabbit and a number with the word "miles" painted next to it. No other information was given. The closer you got to Joseph City the the number on the billboard got smaller while the number of billboards increased. Finally at zero mile, with anticipation at its peak, you would be greeted with a billboard telling you that you were there.